Privacy Policy

United States Privacy Act compliant
Belly Baby Characters, LLC is committed to complying with the regulations contained in the Privacy Act of 1974 (5 U.S.C. § 552a) (Privacy Act).

Information collected
Belly Baby Characters, LLC will not collect personal information unless the information is necessary for Belly Baby Characters, LLC's functions or purposes. Belly Baby Characters, LLC will collect personal information only by lawful and fair means. Belly Baby Characters, LLC is required to collect personal information under law, for example, laws relating financial transactions and taxation.

Use and disclosure
Belly Baby Characters, LLC will not use or disclose any information about you for any purpose, other than the purpose for which it was collected, without your consent unless the use or disclosure is:

  • related to the primary reason for collection (this requirement is even more stringent for sensitive information) and you would reasonably expect us to use or disclose the information for that secondary purpose;
  • required or authorized by or under law; or
  • otherwise permitted under the Privacy Act.

Belly Baby Characters, LLC may disclose personal information to:

  • a related company or other entity as permitted under the Privacy Act;
  • third parties including: individuals or companies carrying out Belly Baby Characters, LLC's authorized functions; bodies acting on behalf of Belly Baby Characters, LLC or its related companies.

Cookies
Cookies are pieces of information that a web site transfers to your computer's hard disk for record keeping purposes. The cookies simply operate as a unique identifier, which helps Belly Baby Characters, LLC to know what our customers find interesting and useful on our web site. Data collected from web site use does not identify the user, allowing you to remain anonymous in our data collection.

Most web browsers are set to accept cookies, however, if you do not wish to receive any cookies, you may set your browser to refuse them. In some instances this will mean that you will not be able to take full advantage of parts of the Belly Baby Characters, LLC web site that provide you with improved service.

Anonymity
Wherever practical and lawful to do so, Belly Baby Characters, LLC will allow you to remain anonymous when entering transactions with Belly Baby Characters, LLC.

Marketing
Belly Baby Characters, LLC will not send marketing material to you if you have specifically requested not to received it.

Storage and Security of your Personal Information
Belly Baby Characters, LLC will take reasonable steps to keep secure any information held about you, and to keep this information accurate, complete and up to date. Your information is stored on secure servers that are protected in controlled environments. In addition, our employees are required to respect the confidentiality of any personal information held by Belly Baby Characters, LLC. Belly Baby Characters, LLC will only store your personal information for as long as necessary for any purpose for which the information may be used or disclosed under the Privacy Act or as required by law.

You can also play an important role in keeping your personal information secure, by maintaining the confidentiality of any passwords and accounts used at bellybabies.com. You must notify Belly Baby Characters, LLC immediately if there is any unauthorized use of your account by another user or of any known breach of security.

Surveys and Polls
Information obtained from you on Web surveys and/or polls, such as contact information (name and shipping address), demographic information (ZIP code, age level), etc. We may use this information to provide you with information and services for which you have expressed an interest or that you may find useful based on your answers in a survey and/or polls. Additionally, we may refer to this information to better understand how we can improve your experience at bellybabies.com.

Newsletters
Information obtained from you from your request to subscribe to a newsletter, such as contact information (name and e-mail address). We may use this information to deliver the newsletters that you have elected to receive.

Registration
Information obtained from you on registration forms used to process your requests for services and information, such as contact information (name, address, e-mail address), password, username or code, age, date of birth, gender, and ethnicity. This registration information may also be gathered if you register for certain services. We may use this information to send you a welcoming e-mail to verify your username and password, Website updates, special offers, notices, or other information responsive to the data that you provide to us. Additionally, we may refer to this information to better understand how we can improve our Website.

Email content to a Friend
Information obtained from you regarding friend or family name and e-mail address, if you elect to use our referral service for sending some of our Web site content to friends and family. We may use this information to automatically send the friend or family member a one-time e-mail inviting them to visit the Web site. We may store this information for the sole purpose of sending this one-time e-mail.

Intellectual Property
The content of bellybabies.com is copyright of Belly Baby Characters, LLC.

Contact Us
If you have any questions or comments relating to our website Privacy Policy, please contact our Privacy Department.

We may update this website Privacy Policy from time to time. When we do update it, however, for your convenience, we will make the updated policy available on this page.